RTB (Real-Time Bidding) para Leigos
RTB (Real-Time Bidding) para Leigos
Blog Article
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Real-time bidding (RTB) is the process by which companies buy and place ads online through automated auctions. Real-time bidding takes the work out of advertising by making it possible for advertisers to place hundreds and thousands of ads online, often in less than a second, without needing to individually reach out to online publishers.
Improved performance: RTB allows advertisers to use one dashboard interface for their campaign, rather than communicating with multiple publishers at once.
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Real time bidding (RTB) is a form of programmatic advertising that allows for the buying and selling of digital ads in real time. When users go to a website or mobile app, a real-time auction is conducted where advertisers bid and compete for an ad space.
User Visits a Sitio: When a user visits the publisher’s site, the SSP generates a bid request that includes information about the ad space and anonymized data about the user, such as location, device type, and browsing history.
1A user triggers an ad request while using an app. Information about the user, available ad format, and other key factors are passed on to advertisers.
The bidding happens autonomously and advertisers set maximum bids and budgets for an advertising campaign. The criteria for bidding on particular types of consumers can be very complex, taking into account everything from very detailed behavioural profiles to conversion data.
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Through analysing results of marketing campaigns on individual or aggregated impressions, advertisers can gain important insights on important drivers for their KPIs.
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Based on the targeting set by advertisers their DSPs bid on the potential impression. The ad exchange receives ad responses and determines the highest bid that website wins the auction. The site visitor sees the highest bidder’s advertisement on the ad space that was sold. Real-time bidding is all about communication between separate pieces of software. Without an RTB protocol, this communication wouldn’t be that effective. What’s Inside the RTB Protocol?
Ad control: Publishers can fully control who can or cannot advertise on their platform, including having the ability to blacklist certain advertisers.